Besta and Vemo: Ride-sharing and electric mobility
Over the past decade, Mexico has witnessed a dynamic transformation in its ride-sharing landscape.
With the arrival of Uber catalyzing a frenzy of entrepreneurial ventures seeking to tap into the growing demandfor drivers and vehicles. Amidst this surge, two remarkable companies, Besta and Vemo, emerged as an example of sustainable success in this competitive space.
Uber
Uber arrived in Mexico 10 years ago, triggering a surge of growth and opportunities in the country's ride-sharing industry.
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Besta
Besta, founded in Monterrey in 2018, offers an accompanying model for drivers who purchase their own vehicles, providing services such as mechanical workshops, bodywork and painting, and monitoring to maintain their assets in optimal condition.
Besta currently has around 1,000 units in circulation and aims to close the year with 1,500 units.
Besta plans to expand to new cities with natural gas infrastructure and seeks funding to reach 5,000 units by 2026 and 15,000 units by 2030.
Vemo
Vemo was established in Mexico City in 2021 and focuses on electric mobility, offering solutions that include electric vehicles, charging infrastructure, and technology and data intelligence for fleet management.
Vemo has two ride-sharing-related businesses: Vemo Conduce, an electric vehicle fleet available for Uber rides, and Vemo Impulso, specialized in electric units for independent drivers.
Vemo boasts a fleet of nearly 800 electric vehicles in Latin America, with 650 in Mexico and 120 in Colombia, making it the most mileage-intensive electric mobility operation in the Western world.
Vemo plans to take its business model to other countries and aspires to enter the US market in the future.
General trends
The ride-sharing trend is robust, and the electrification of vehicles appears inevitable in the coming years.
