Future Mexican billion-dollar brands

We can't help but wonder, could other Mexican products be heading in the same direction?

Before we get into the details, it's important to note that Mexican candy and snack brands are gaining market share in the US, outselling many international brands in sales.

Electrolit

• A Mexican sports drink brand has become one of the fastest-growing brands in its segment in the US, with an 80% increase in sales between 2019 and 2020.

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Tajín

• A Mexican powdered sauce brand, has experienced significant growth in the US, being used in various products and recipes, and gaining popularity on social media.

Cholula

• A Mexican hot sauce brand, was acquired by L Catterton for $14 million and later sold to McCormick for $800 million due to its growth potential in the hot sauce category.

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Electrolit appearing in and article from Teen Vogue, and a screenshot from a video published on their YouTube channel "Electrolit USA".

Just like in the case of Takis, Tajín has also grown through alliances with other food and beverage brands in the US. This reinforces its positioning and "normalizes" the brand in the mainstream market.