Mexican billion-dollar brands

More about how these Mexican billion-dollar brands came to be.‍

You might have already heard about them, given that their popularity seems to have no borders. However, in case you haven't, Topo Chico is a brand of mineral water that originated in Monterrey, Mexico. It is known for its distinctive green glass bottle and effervescent qualities. Takis are a popular brand of rolled corn tortilla chipsknown for their bold and intense flavors. They are characterized by their unique shape and texture, resembling small rolled cylinders.

Popular Mexican brands in the US market

• Takis and Topo Chico are two Mexican brands that have taken off in the US market in recent years, and Corona is perhaps the most famous Mexican brand in the USA (and probably in the world).‍

• Modelo Especial and XX Lager have also been growing in popularity in the US.

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Factors contributing to popularity

• Takis gained popularity through YouTube challenges and became widely distributed in the US through convenience stores and gas stations.

• Topo Chico, initially distributed by independent distributors, expanded its presence through supermarkets and music festivals in Texas, attracting a dedicated following.

Success as billion-dollar brands‍

• Both Takis and Topo Chico have become billion-dollar brands in terms of sales, indicating their strong market presence and consumer appeal.

Potential for other Mexican brands

• Coca-Cola Company acquired the Topo Chico brand in 2017, which further fueled its growth across the country.

• That said, keep in mind that there are other Mexican brands gaining market share in the US and may follow the path to becoming billion-dollar brands in the future.

If you wish to know more about said brands, check out our article: "Future Mexican billion-dollar brands".

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"I can't get enough of these Hot Cheetos and Takis," repeats the song Da Rich Kidzz. The video, which was uploaded to YouTube 10 years ago, now has 5.5 million views and is one of the thousands that talk about the Mexican snack brand. Many of the videos refer to the "Takis challenge", which basically consists of Americans eating Takis and trying not to react when they feel the spice. Some these video challenges have tens of millions of views.

The Takis brand in the US can now be seen on all kinds of products, including beef jerky, sunflower seeds, and taco shells. There is a significant push coming with popcorn, a category that is growing rapidly in that market.

In 2016, the New York Times highlighted the popularity of Topo Chico in Texas: "This super bubbly mineral water, in retro green-tinted glass bottles, has developed a fervent following here in Texas. Devotees stock entire refrigerators with the stuff and tattoo themselves with the brand's logo (...)."

Both Topo Chico and Takis have amplified the visibility of their brands by using product placement strategies and influencer campaigns on social media.