You might have already heard about them, given that their popularity seems to have no borders. However, in case you haven't, Topo Chico is a brand of mineral water that originated in Monterrey, Mexico. It is known for its distinctive green glass bottle and effervescent qualities. Takis are a popular brand of rolled corn tortilla chipsknown for their bold and intense flavors. They are characterized by their unique shape and texture, resembling small rolled cylinders.
Popular Mexican brands in the US market
Takis and Topo Chico are two Mexican brands that have taken off in the US market in recent years, and Corona is perhaps the most famous Mexican brand in the USA (and probably in the world).
Modelo Especial and XX Lager have also been growing in popularity in the US.
Don’t forget to subscribe to our weekly newsletter, it’s free!
Factors contributing to popularity
Takis gained popularity through YouTube challenges and became widely distributed in the US through convenience stores and gas stations.
Topo Chico, initially distributed by independent distributors, expanded its presence through supermarkets and music festivals in Texas, attracting a dedicated following.
Success as billion-dollar brands
Both Takis and Topo Chico have become billion-dollar brands in terms of sales, indicating their strong market presence and consumer appeal.
Potential for other Mexican brands
Coca-Cola Company acquired the Topo Chico brand in 2017, which further fueled its growth across the country.
That said, keep in mind that there are other Mexican brands gaining market share in the US and may follow the path to becoming billion-dollar brands in the future.
If you wish to know more about said brands, check out our article: "Future Mexican billion-dollar brands".